Customer-facing analytics platform: Self-service dashboards your users will love
Give your customers the customer-facing analytics platform they deserve.Self-service dashboards with powerful insights, deploy in days, not months.
Why both building and buying analytics fail
Product teams face an impossible choice: spend months building custom analytics or compromise with internal BI tools that weren't designed for customer-facing use. We weigh both in the build-vs-buy decision and measure the payoff in customer-facing analytics ROI.
Building takes 6-12 months
Custom analytics development becomes a dedicated engineering effort that pulls resources from your core product.
Hidden costs multiply quickly
Data processing, visualization libraries, export functionality, ongoing maintenance, the scope creep is inevitable.
Complex technical challenges
ETL processes, multi-tenancy, performance optimization, and additional features like scheduling, white-labeling require specialized expertise.
Customer-facing analytics, purpose-built for SaaS
Sumboard combines the speed of pre-built solutions with the customization of in-house development. Analytics that feel native to your product, deployed in days. Explore 8 customer-facing analytics examples, see how to build customer-facing analytics, and ship it with white-label analytics built in.
10x faster implementation
Deploy professional analytics in days, not months. Focus your engineering team on core product development.
Purpose-built for SaaS
Unlike internal BI tools, Sumboard is designed specifically for customer-facing analytics integration.
Complete feature set
Everything you need: dashboards, filters, exports, scheduling, white-labeling, and multi-tenancy, all included.
Purpose-built for your customers
Customer-facing analytics your users will actually love.
Internal BI tools weren't designed for your customers. Sumboard ships white-label dashboards, interactive filters, and scheduled reports, all inside your product.
First dashboard live in hours, not months →No credit card required · 30-day free trial
Here's what your customers see
Beautiful, interactive dashboards that your customers will actually love using. No more static reports or clunky interfaces, just stunning analytics that feel like magic.
Line Chart
Perfect for showing trends over time and tracking performance metrics.
Bar Chart
Ideal for comparing different categories and displaying discrete data.
Pie Chart
Great for showing proportions and parts of a whole.
Area Chart
Excellent for displaying cumulative data and volume changes.
Doughnut Chart
Modern take on pie charts with better readability and visual appeal.
Stacked Bar Chart
Compare multiple data series and show composition over categories.
Customer-facing analytics use cases
From SaaS to FinTech, see how teams deliver self-service analytics their customers actually use
SaaS products
Give your users self-service analytics directly in your app. No more "can you pull this report?" requests.
MarTech platforms
Help marketing teams see campaign performance with client-facing dashboards they can customize themselves.
FinTech applications
Provide user-facing analytics for transaction data, spending patterns, and financial insights.
HR Tech solutions
Empower HR teams with self-service dashboards for workforce analytics, hiring metrics, and employee engagement.
Everything your customers need
Professional features that make your product shine
Give your customers a complete analytics experience with features that feel native to your product
Branded PDF reports that match your product's design and feel completely native to your customers.
Serve global customers with dashboards in their native language and time zone automatically.
Seamlessly embed dashboards in your product or share via secure links - your customers stay in your ecosystem.
Let your customers explore and drill down into their data with intuitive filtering controls.
Keep your customers informed with automated report delivery on their preferred schedule.
Give customers the data they need in the formats they want, with full white-label branding.
Customize chart colors, add your logo, and match your brand perfectly so analytics feel native to your product.
Help your customers spot trends and track progress with built-in period comparison features.
How SaaS teams ship customer-facing analytics 10x faster
Real customers, real results. See how product teams embed powerful analytics into their SaaS products, giving their customers the dashboards and insights they need, without months of development.
POS terminal solutionsCashpad embedded analytics 10x faster
Cashpad's SaaS product needed powerful analytics capabilities that customers could access directly within their platform, but building custom analytics would take months of development time.
Key results
- Shipped customer analytics 10x faster than building in-house
- Enhanced product demos with professional analytics
- Enhanced product value with reporting for customers
“Analytics is the first thing we are showing to our customers during the demo sessions of our product. Now it looks so much better than before, and works faster.”
Smart mobilityOrbility embedded analytics 10x faster
Orbility's SaaS customers needed comprehensive reporting capabilities directly within their mobility platform, but custom development would require significant engineering resources and delay product launches.
Key results
- Embedded customer analytics 10x faster than in-house development
- Increased customer engagement with reporting capabilities
- Enhanced product stickiness with native analytics experience
“Sumboard exceeded our expectations with its performance and ease of integration. We've now embedded it into our product line, enabling our customers to access reports through a cloud portal.”
Experience Sumboard
See how your customers will interact with embedded dashboards. Switch between builder and customer views to experience both perspectives.
Create data insights
Customize with your brand
Embed in your app
Need help choosing a customer-facing analytics software?
Our comprehensive implementation guide covers:
- Decision framework for self-service dashboards with self-assessment checklist
- Build vs buy comparison with real costs for multi-tenant analytics
- Implementation roadmap (4 steps to production)
- Top customer-facing analytics tools compared
