Embedded analytics, built into your product

Customer-facing analytics 10x faster than building in-house

Build embedded analytics that feel native to your product. Give your customers powerful dashboards, reports, and insights without months of development.

Five Sumboard dashboard panels drawn as a stacked isometric deck, one per industry: a finance table, healthcare metric tiles, a retail line chart, an HR bar chart and a marketing donut.

Trusted by

Cashpad Logo
Orbility Logo
Smilein Logo
Philadelphia Airport Logo
Try it

Experience Sumboard

Builder view and customer view.

Switch between the workspace where your team builds and the branded dashboard your customer sees.

View perspective
BuilderCustomer
  • 01Create data insights
  • 02Customize with your brand
  • 03Embed in your app
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Product and services

Embedded analytics platform and data engineering services.

An isometric host application window with an analytics panel set into its content area as an inlay, and a visible blue seam where the two meet.

Embedded analytics

Multi-tenant dashboards inside your product, scoped per customer and rendered under your own brand. Filters, period comparison, scheduled delivery and exports ship with it.

See the embedded analytics platform

Three separate source blocks feeding into one warehouse slab, with a single clean line leaving it for a chart.

Data services

Warehouse migration, pipeline rebuilds and semantic modelling, delivered by the same engineers who run your embed. Scoped and priced per engagement, for when the source data is not ready to be read.

See what a data services engagement covers

Case studies

Results From Our Partners

See how companies like yours shipped customer-facing analytics in weeks, not months, and transformed their product experience.

Cashpad logo
POS terminal solutions

How Cashpad gave their customers powerful business insights

By embedding Sumboard dashboards into their web BackOffice, Cashpad now delivers real-time analytics and sales insights to help their 2000+ European customers make better business decisions.

Key results
  • Shipped customer analytics 10x faster than building in-house
  • Enhanced product demos with professional analytics
  • Enhanced product value with reporting for customers
The Cashpad dashboard inside their BackOffice: daily revenue, cover and order counts for one restaurant, in Cashpad’s own brand.
“Analytics is the first thing we are showing to our customers during the demo sessions of our product. Now it looks so much better than before, and works faster.”
Nicolas CTO at Cashpad
Orbility logo
Smart mobility

How Orbility delivered analytics to airports and cities worldwide

They integrated Sumboard across their product line, giving airports and smart cities direct access to mobility insights.

Key results
  • Embedded customer analytics 10x faster than in-house development
  • Increased customer engagement with reporting capabilities
  • Enhanced product stickiness with native analytics experience
The Orbility dashboard as their parking operators see it inside the product: transaction counts and paid amounts for their own sites, in Orbility’s own brand.
“Sumboard exceeded our expectations with its performance and ease of integration. We’ve now embedded it into our product line, enabling our customers to access reports through a cloud portal.”
George CTO and CPO at Orbility
How it works

Give your customers analytics in 4 steps

Skip months of custom development. Get customer-facing dashboards live in days.

A query panel reading FROM public.sales with a tenant filter, feeding three dashboard slabs that each show their own Number of receipts and Average Sales in their own locale and currency.

Your databases stay where they are. Sumboard connects to PostgreSQL, MySQL, MS SQL Server, MariaDB, MongoDB or a REST API, and reads at query time.

  • Use multiple data sources on the same dashboard
  • A read-rights user is the documented setup, over SSL or SSH
  • Support for SQL, NoSQL, and REST APIs
Everything your customers need

Professional features that make your product shine

Give your customers a complete analytics experience with features that feel native to your product

Custom PDF builder

Branded PDF reports that match your product's design and feel completely native to your customers.

Translate and localize

Serve global customers with dashboards in their native language and time zone automatically.

Share and embed

Seamlessly embed dashboards in your product or share via secure links - your customers stay in your ecosystem.

Interactive filters

Let your customers explore and drill down into their data with intuitive filtering controls.

Email schedules

Keep your customers informed with automated report delivery on their preferred schedule.

Export in PDF and Excel

Give customers the data they need in the formats they want, with full white-label branding.

White-label customization

Customize chart colors, add your logo, and match your brand perfectly so analytics feel native to your product.

Compare over period

Help your customers spot trends and track progress with built-in period comparison features.

Multi-tenant architecture

Enterprise-ready customer analytics

Security, scalability, and deployment options for customer-facing analytics at any scale

Multi-tenant security

Token-based authentication ensures customers only see their data

Caching with a timeout

Cached results are removed when the cache timeout expires

Any tech stack

The SDK installs from npm into your own web application

Versioning

Make changes in draft, then publish when ready.

Secure database connection

Direct from our servers to your source, with a read-rights user

Custom integration

Tailored data pipelines for complex requirements

Security
A thick foundation slab whose top face is a grid of granted and ungranted cells, carrying the application window and the warehouse above it.

Security in customer-facing analytics.

See how Sumboard handles database connections, access tokens, and caching.

Read the security model.

Pricing

Add customer users without adding viewer fees.

One flat platform fee. Viewers are not counted, so the bill does not change as your customers add users.

Deliver reporting capabilities 10x faster than building in-house

With beautiful, easy-to-understand reports that help your customers make better business decisions. Trusted by CEOs and business leaders who want clarity, not complexity.